My comments on two blogs.

Since I  enjoyed the last blog that we did on research results, I decided to read other classmates blogs on research results.  I first viewed Paige Weiners' blog. Paige gives a good description of  research results and really incorporates some of the textbook's definition into the blog. She uses some great examples such as the one about terminology, and how to present it to certain audiences.

"If a fashion designer is fronting a new clothing line and is showing it to a series of people in the industry to communicate he or she’s idea’s it is totally acceptable to use “fashion terminology” that perhaps only those involved would know.  However, frequently a designer will showcase his or her new line along with the research she or he has done prior to arriving at that point to a general audience." says Paige (Paige's Blog)  I thought this concept  was tied into from her own example to the textbooks definition greatly.  For certain audiences it is extremely important to address them in a way they can interpret.

I also enjoyed when Paige spoke about the appendix. She gave a pretty vivid definition of what could be found in one. such as; sample surveys, frequently asked questions, and some quotes from satisfied customers. Paige did a great job on this blog for research results and I personally learned some new things about the fashion industries upcoming launch of beach clothing for Aruba.

The next blog I enjoyed was Chelsea Singer's blog on research. Her blog titled, "Interesting..." was in fact interesting to me. The post held my attention and basically just gave me a pretty good idea of what she had completed and discovered within in her internship experience at a magazine company. She made it clear that good representation of a client and doing the right amount of work for a client is far more beneficial for the celebrity, the PR practitioner, and for the company.
"First off, the person in the spot light gets a pleasant write up about them. Second, the account executive at the firm is noted as doing their job. And lastly, the public gets a strong view on the celebrity.", Chelsea said(Chelsea's Blog).  Chelsea also went on to speak about keeping good relations with different people in the media. People such as reporters, journalists, and all those who allow your work to be seen in the media. Maintaining good relations with the media, and keeping up a good reputation based on the merits of your own achievements and/ or clients is the way to be.

James Research results

Research results are very important when communicating to your audience.  Different audiences require different reports and explanations.  As the textbook shows, research reports must be conducted to fit the situation. If someone is writing a report for a college course, the report may be a bit more complex because it is going to be directed towards the professor. The professor has the knowledge to understand what he/ she is talking about. On the other hand if the report is going to be handed into a client, the report must be simplified into terms which one could  more easily interpret. Another scenario where the report must be simplified, is to the general public in an advertisement.  " reports are a critical final step in the research process. Research reports for academic purposes contain different items and are arranged in a different order than are research reports for business. Oral presentations bring up their own formats and needs for accompanying materials." ( 304 Jugenheimer)
An important aspect to a research report is the title, and brief explanation.  The title should be sufficient and not come off to broad or even too complicated. online bulletin board break through. This news release shows the importance of catching the audiences eye within the first paragraph. It gives a good brief description, and explains how it will affect the industry in the future. This will be used to create strategy and reports for management within a corporation.
Oral presentations are another major part of research reports. Oral presentations may be lively, and are usually strengthened by power points and handouts.

prr 332 research ethics

In this weeks reading on Research Ethics, the author stresses the simplicity yet, importance of ethics in research. Any research that involves other people, which is most can be potentially hazardous if breaking ethic codes. Making sure that people understand what they are being asked/ told is the most important thing I believe. Along with having people understand the research, the people conducting the research should also be unbiased in their reporting, and should not deceive anyone. Privacy is also very important in the matter of research ethics. If the subject is touchy, most respondents would not want their names to be released. The researcher must ensure the respondents that their identities will be kept anonymous or confidential.  To me most of this seems basic, but ethics can damage someones reputation pretty badly if they do things behind the backs of their business or the people they are doing research on.  Researching your facts, and getting them straight is fundamental. Nothing should be getting in the way of the truth. Research should not be tampered with.
What  I also found appealing was how some people will go so far as to disguise themselves as others when conducting surveys through telephone interviews. They tend to disguise themselves as someone that maybe the respondent would be more willing to speak with. An example in the book was someone possibly disguising themselves as someone from the department of transportation in order for the respondent to take the interview more seriously, or even take the interview at all. This goes against the people's will. They should never be tricked or deceived, because they have the right to voluntary surveys, and do not have to participate in them if they do not want to be.
An Article which I found to be quite interesting was written last week on a Chinese Biotics corporation. This corporation is a leading seller and distributor of dietary supplements in China. This distributor/manufacturer/ leading developer of dietary supplements has recently been accused of releasing false information about their corporation. This could be due to low stock investments or for other reasons, but China- Biotics, Inc.
The corporation announced Friday, that the rumors were false, and that they have never distributed false information about numbers regarding their stocks. This was very professional because they addressed the situation at hand, and acted in an ethical manner telling the public that the rumors are false. I know it is up for debate if the rumors are true or false, but it was wise that they even issued a statement. in the release, the corporation is said to be handling the situation with their legal advisers at the moment. This is vital to protect the corporations image and their managements credibility. PR news wire China Biotics

PRR focus ( Current Press releases and articles from PR Newswire.com)

http://www.prnewswire.com/news-releases/reportlinker-adds-consumer-targeting-in-alcoholic-drinks-effective-marketing-and-innovation-strategies-by-gender-age-price-and-occasion-102346279.html

My blog will be focusing on interesting and recent articles from Prnewswire.com that I enjoy . As the semester progresses I will update and blog about current events that are hot in the public relations industry.

The article that struck my attention   by Nicolas Bambourg  titled, " Reportlinker adds consumer targeting in alcoholic drinks effective marketing and innovation strategies by gender, age, price and occasion" was very intelligent. This article connected extremely well to class discussions on public relations research, and the methods of research that go into any project. Although we haven't gone into much detail as of yet on the topic of what must go into a complete research project, we have now gained a small appreciation at the least.

 The article explains its objective, which is to gain a better understanding and find out where the market for certain alcoholic beverages stand. With today's struggling economy these businesses that are producing alcoholic beverages understand that people are drinking heavily as a whole. Reasons such as job loss, risk of job loss and so on, could be the causes. The public relations groups aren't looking for answers as to why, but who to target?  The article shows how the quantitative and qualitative methods are being used in order to answer questions such as;  What is the future for demographic marketing for alcoholic beverages?  Some of the reports objectives focused on demographics. The Hispanic ethnicity has a high percentage for certain alcoholic beverages, therefor the PR practitioners has their quantitative group, which they can now perform some qualitative research on. They may now target that Hispanic ethnicity because of previous research that showed that Hispanics are drinking more than any other demographic and that they are the ones who have already been targeted for marketing schemes.

Whether it is age, sex, or ethnicity that divides certain alcoholic markets, the PR practitioners are looking for ways to provide satisfaction to their customers. They have to look at what the economy is shaping out to be within the next five years along with the group of people who are purchasing their product. 

I enjoyed the article very much, and believed that it was very helpful in setting a good example of what needs to be put into consideration for a marketing plan. The way the article addresses the economy and certain classes struggles to maintain is an appropriate matter, and it is relevant to target a certain sub-sector of an ethnicity  when feasible, especially when you can see that although they are struggling to maintain their jobs or lifestyle, they are still drinking alcohol frequently.